Visual communication is the form of communication that gets me to respond the most. Visuals
are known to stimulate the brain more and can be implanted in your memory. Visual
communication allows you to express ideas in a free and creative nature. Situational awareness is
important in determining the necessary tools in visual communication. The necessary tool in
visual communication is the image itself. Sometimes words are not necessary and images are
enough to get messages across. Companies like Apple and Nike are so well known that they may
not need to utilize type, but just visuals of their product and brand logos. However, there must be
a use of strong visuals that incorporate the theme or message of the visual for the viewer to be
able to understand. Apple, Coca-Cola and AT&T all have pretty good visual communication.
Coca-Cola sells happiness in each and every one of their ads. All of their ads utilize
happy individuals and center the product, a bottle or can of Coke. Their ads show unity because
many times they utilize the primary Coke colors red and white. Also because the vintage feel is
maintained throughout this ad by the vintage toys, and glass bottle of Coke. This specific ad sells
the idea of happiness by utilizing an image of Santa Claus drinking a Coke before delivering
toys. The visual allows you to infer that Coke spreads happiness to Santa and through him to the
kids receiving those toys.
AT&T cleverly utilizes the form of arms and hands converging, as if both hands were
texting to represent the Eiffel Tower in Paris, France. The brand’s logo, which is a globe with
rings around it that represent service connection bars, represent the ability of global phone
coverage. This is more than enough to increase message understanding and the text just adds
support and detail. The visuals work with the text to clearly convey to the consumer that
AT&T’s coverage can take you to 215 countries and more. The ad uses bright but subtle colors
to convey positivity in the ad because everyone can appreciate good phone service. One great
thing these companies have in common is that they all made their products and services the
center of the ads and did not overcrowd them.
This Weight Watchers add uses subtle colors to promote positivity in their
advertisement.The visual works with the text in the ad to convey the message that Weight
Watchers will surely help you decrease your body fat.The advertisement comically uses two size
doors, one larger with an entrance sign and one smaller with an exit sign as a metaphor. The
larger door symbolizes the larger, unhappy weight that you might currently possess when you
turn to Weight Watchers for help and the smaller one for the smaller, healthier size you will be
after partaking in their program. The advertisement uses the idea that less is more and stays away
from using bold text and colors, making them more effective in getting their message across.
